Anja Rubik: from top model to role model

Challenge you assumptions. When you think about a model, what do you mean? She either eats cotton balls dipped in juice or simply nothing. Probably a dumb blonde girl? She is vain or this kind of a valley girl who should, rather, keep her mouth closed.

If you think so, you overestimate your abilities.

I’m really proud of all these successful Polish people who play the role of so-called “country ambassadors”. Let me introduce you the first one – Anja Rubik.

She breaks all the stereotypical images about models and Polish people who decide to settle down somewhere in the world and climb the career ladder there.

Source: afterparty.pl

Over the past decade, she has racked up countless covers, ad campaigns, and catwalk exclusives. As of May 2010, Anja is ranked 3rd on the Top 50 Models Women list and 18th on the Top 25 Money Girls list, which ranks the highest earning high fashion models in the industry, by models.com. As of September 2012, she is ranked as an industry icon.

She is one of those high-achieving models who are successfully becoming businesswomen. Two years ago she launched and became Editor in Chief of her own magazine, 25. She described it as a fashion magazine, “but with an erotic twist”. In addition to collaborating with big designers names  such as Giuseppe Zanotti for whom she designed a capsule footwear line, she is actively engaged in charity organisations.

She became a strong PR weapon that a lot of top designers and fashion brands can only dream of. Nevertheless, she took time out of her busy schedule to support Polish artists, designers and fashion companies.

It’s time to show you couple of Anja’s latest collaborations from her homeland that you might have never heard of.
Most recently, she launched exclusive line collection campaign for Mohito. The general idea was to take the best pieces of her wardrobe and present them on the catwalk. That’s why the collection ideally portrays Anja’s style which might be a unique selling point of this line.

Anja Rubik for Mohito, the collection will be available since 14th of November.
Photos: Paola Kudacki

Anja as a host and judge of Polish version of Project Runway produced by TVN.

Source: elle.pl

Anja has made several guest appearances throughout Top Model show, produced by TVN as well. The show was based on Tyra Banks’ America’s Next Top Model.

Source: kobieta.onet.pl

Anja Rubik became an ambassador of Apart, Poland’s  largest producer and chain of jewellery showrooms.

Anja Rubik for Apart Source: fashion.apart.pl

There were quite a lot of controversy surrounding Anja’s musical debut. She has collaborated with writer and producer Mister D to produce a track in Polish called Chleb. Mister D is the stage name of acclaimed Polish literary wunderkind Dorota Masłowska. The video had nothing to do with glamour and luxury and rapidly went viral. “I’ve been a fan of hers since her first book was published, which was a huge hit in Poland. Now, all of her writing is very controversial, and it’s kind of addressed to people who know the situation in Poland — the social situation, what’s happening in Poland when it comes to interactions between people, how we approach different things” – Anja said.

A shot from the ‘Chleb’ music video. Source: http://www.youtube.com/watch?v=-1-z48cJDbc

Give Anja  a round of applause! 

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